Re-stating Penderyn’s brand positioning
Penderyn distillery’s marketing team wanted to re-state their unique brands’ positioning by coming up with a new statement, which summarised their philosophy and segmented the brand in the highly competitive whisky market.
Working closely with the director of sales and marketing, GP Wolffe came up with a new positioning statement and associated typographic style. This, along with a new style of illustration has created a new design platform. The new brand-style was applied to airport graphics, advertising and a range of marketing communications materials.
