World Day of Lurve

We're developing this idea that you should love your brand, and so should everyone associated with your brand; customers, clients stakeholders, and staff.

Do you want to be in a superficial-jumping-in-and-out-of-bed sort of a relationship? Do you think your brand is more than just a logo?

A bit like that special person in your life, you need to nurture and keep working at your relationship. Every now and then you need to sit down and have a really good look at how you're doing, and if your relationship isn't going well you do something about it.

We are passionate about brands and effective brand communication, we will help ensure that you and your brand have a good, long-lasting and meaningful relationship.

As a first step to loving your brand just remember, any relationship involves good communication.

Give us a call and we'll set up some counseling for you and your brand.

A Tasty Slice of Branding!

Jumeirah Carlton Tower's 50th anniversary marque applied to their birthday cake!

Legal Partners in 2011

Sponsor to The Legal Awards 2011

GP Wolffe are proud to be sponsors of The Scottish Legal Awards. We have re-created the legal awards logo in a new colour scheme for 2011 and this has been applied to everything from website to nomination packs.

Let’s hope this years event is as much fun as last years!

Interactive Golf at Turnberry

Turnberry Interactive Touch Screen Kiosk

Turnberry approached us with the challenge of capturing data from their ‘non-resident’ golf customer. We put our heads together and came up with the rather clever concept of a fully integrated touch screen kiosk, show-casing Turnberry’s world-class golf offering and allowing golfers to post comments whilst capturing their valuable details at the same time!

The kiosk boasts a range of features including: a complete course explorer, with hole by hole navigation and fly over video; an interactive media wall with a range of golf tuition video and an interactive guestbook which users can sign and explore. Comments are then posted to Turnberry’s Facebook page and users can also access Turnberry’s live twitter feed with tweets from various golfing characters around the world.

A Golden Anniversary for London’s Iconic Carlton Tower

50^th Anniversary Brand for the Jumeirah Carlton Tower

We were delighted when the Jumeirah Carlton Tower approached us to design an anniversary marque to celebrate 50 years as one of London’s leading hotels. The identity has been applied across a range of materials, everything from website to cupcakes!

Supporting HIT Scotland GUY FORKS lunch

We were happy to support the HIT Scotland (Hospitality Industry Trust) charity lunch by designing and producing the event design style and programme. Fireworks in the form of forks will light up the event which is happening today...on Guy FORKS night.

Branding in The IT Sector

Fresh new brand for ETB Technologies

We were delighted when ETB, a successful IT hardware specialist approached us to re-design their brand identity. The concept centres round an on/off button design and the identity will be applied to the company's website and other communication materials.

Helping to Shape the Future of The Past

An Investment Prospectus for Hadrian’s Wall Country
With the public purse strings getting tighter, Hadrian’s Wall Heritage Ltd. gave us the rather challenging task of creating an investment prospectus, which would summarise the need for inward investment, and funding to support Hadrians Wall Country and the local economy.

Working with Hadrian’s Wall Heritage Ltd, GP Wolffe designed and produced a prospectus highlighting key statistics and a proposed development strategy for the region.

Golfing (not so) Greats

Having a Blast at Turnberry.

A couple of weeks ago we took a team to play in the Turnberry UNICEF golf challenge. The biggest challenge was the extremely inclement weather. We played Monty on the par 3 11th which was the most playable hole on the day. We enjoyed ourselves, really...

From left to right;

Mark (still smiling) Alexander, Jonothan (hairdo) Pendry, Monty, Andrew (blown away) Wolffe and Andy (steady) Burgess.

Knitting Together a New Design For Pachamama

Pachamama Catalogue 2010/2011

We are delighted to continue our relationship with knitwear brand Pachamama and have just put the finishing touches to their new catalogue, helping to boost mail order sales for 2011.

The new catalogue plays emphasis to the brands unique hand knit product, full of texture, colour and warmth.

Helping to Promote Junior Tennis in Scotland

Tennis Scotland’s Cash Back for Kids Poster Campaign

Working in conjunction with the Scottish Governments Cash Back for Communities initiative and Tennis Scotland, GP Wolffe have designed and produced a poster and leaflet campaign aimed at 10-19 year olds and encouraging them to avail of free tennis coaching in their local area.

The Cashback for communities programme provides young people in Scotland with loads of free activities funded by the proceeds of crime.

A Romantic Sunset Wedding at Turnberry

Turnberry Wedding Photo-shoot

We have just returned from (in idyllic conditions) a wedding photo-shoot at Turnberry. Photographer Gerardo Jaconelli and his support team of stylists, marketing managers and art directors (GP Wolffe) had a rather hectic but highly creative day.

The model bride and groom looked stunning in a fabulous sun drenched setting and the final photographs will form the basis of a campaign promoting Luxury Weddings at Turnberry Resort. The campaign will roll out across advertising, wedding fare’s’ and a stunning wedding brochure.

The campaign is already enjoying success with over 10 bookings and counting for next year!

The Bill McLaren Foundation Brand Goes Live

We've just gone live with the Bill McLaren Foundation brand. We worked with the illustrator Iain McIntosh to create a portrait of Bill and designed the typography to make the shape of a rugby ball; a simple, effective brand for an extremely worthy cause, in memory of a great man who defined everything that's great about the game of rugby.

Take a look and support the Foundation at http://www.billmclarenfoundation.co.uk/

The Smoothest Wysgi on Earth

Re-stating Penderyn’s brand positioning

Penderyn distillery’s marketing team wanted to re-state their unique brands’ positioning by coming up with a new statement, which summarised their philosophy and segmented the brand in the highly competitive whisky market.

Working closely with the director of sales and marketing, GP Wolffe came up with a new positioning statement and associated typographic style. This, along with a new style of illustration has created a new design platform. The new brand-style was applied to airport graphics, advertising and a range of marketing communications materials.

A Rugby Legend

We've been appointed to design the brand for The Bill McLaren Foundation

He's a legend and had some famously impartial and extremely colourful commentaries http://www.nowpublic.com/sports/bill-mclaren-list-quotes-catchphrases-voice-rugby-2559524.html

We're delighted to be involved in this important charity and aim to go live by the end of June.

Looking Good at the Legal Awards 2010

The 2010 Legal Awards were held on Friday at the EICC. Congratulations to all the winners and well done those who were shortlisted. As design partners of the Legal Awards we created all the communication materials from Nomination Packs to ads. The branding and associated literature by GP Wolffe looked great on the day; Peter and Andrew looked pretty smart too!!

Dolphins at Turnberry

Wouldn't believe what we saw

On a photo shoot and planning day at Turnberry yesterday we spotted a lot of dolphins jumping off the coast. This was taken by Paul Bock on a VERY long lens. The creatures look very small with Ailsa Craig in the background.

Sun splitting the skies, dolphins jumping; must be a good omen.

New Brand for Scotland's Leading DMC

Andrew Burnet's got a new brand

We've worked with Andrew for many years and have recently helped evolve his identity. Simple yet timelessly classy, the new brand is helping Andrew develop his business into new overseas markets.

Investing in Tomorrow!

Young Company Finance
Edinburgh House Publishing Ltd. recently commissioned the team at GP Wolffe to re-design the identity for their publication - Young Company Finance. The contemporary bold typographic style married with a simple graphic element (representing growth) clearly positions Young Company Finance as a serious resource in the ‘early stage growth’ marketplace.

The new identity and subsidiary branding have been applied across all of the publications, stationery, event collateral, website, and e-marketing campaigns.

C'MON ANDY

GP Wolffe supporting Andy Murray

Tennis Scotland have asked us to produce some promotional materials for an event at Scotstoun Leisure Centre in Glasgow on Sunday morning. We've set up AV, banners, flags and placards so that supporters can get behind Andy on his quest to win the Australian Open. ACE!